About us

My name is Briel Jones, and I’m a Black male entrepreneur who came up with the idea for Brielll in 2021. As someone who is health-conscious, I wanted to put an organic twist on lip balm by creating products that promote healthier lips while making a positive impact on the world. My goal was to create a high-quality, affordable lip balm that provides long-lasting moisture for up to 8–12 hours. Brielll lip balms are also made without peanuts, tree nuts, dairy, or gluten to accommodate customers with certain allergies and sensitivities. I want everyone to enjoy luxury lasting lips without constantly reapplying, while feeling confident about the products they use.