From carefully selected organic beeswax to enriching plant-based oils and rare botanical extracts, every element is chosen with dedication and precision to craft our exceptional lip balm.

We pride ourselves on a foundation of purity and authenticity, ensuring that every product reflects our unwavering commitment to quality and natural goodness.

Embrace the essence of Brielll and experience the sumptuous luxury of our lip balm. It's a pure delight for your lips and a true reflection of our ethos.

Briel Jones, CEO of Brielll, started this lip balm from a dream. The dream inspired him to start this. He tried out numerous lip balms for years and he could never find one that worked well for his lips. He discovered a lip balm that lasts long not only for him but for other minorities as well.

"Life is too short. Go ahead and start that business you've been contemplating on."

-Briel Jones